FRIENDS OF FAM, INC.
MARKETING CAMPAIGNS

Provided creative direction for 10+ social-first marketing videos for Friends of FAM, Inc., an Atlanta-based nonprofit delivering scholarships and mentorship to HBCU students. The campaigns support fundraising efforts for an organization that has served 128 scholars to date, translating mission-driven storytelling into resources that directly impact students' college access and success.

RESULTS:

• Over $349,000 raised for scholarships

• Growth in viewership, following, engagement, and attendance each year.