THE OFF-BRANDS CAMPAIGN
To raise finishing funds and create buzz around the making-of documentary and proof of concept for The Off-Brands, we designed the rollout as a social-first campaign built to travel. We leaned into early 2000s nostalgia as the creative driver, creating highly shareable content with community prompts that sparked organic buzz and pushed ticket sales. Due to the campaign's virality, it exceeded its original $12,500 goal.
Once the first city sold out, the success made it easy to expand to a full four-city tour, as audiences in other markets were already demanding it. View the social campaign HERE.
RESULTS:
$85,000 raised to date
Over 750 attendees
2 million+ views across social platforms with continued growth in engagement
